Marketing & Print Services
Performance UI is a marketing company with special emphasis on web sites as marketing vehicles. Other complimentary marketing services we offer our customers include:
Marketing Consultation
Are you reaching your customers? Performance UI can work with companies of any size to help determine what is and is not working with your current marketing to help develop a marketing plan that best fits your industry and target audience.
Branding & Positioning
What is your product and service? Who are your customers? Why do they choose YOU? What is your unique positioning statement? This is what differentiates you from your competitors. Performance UI can help you find your unique market niche with a strong branding and positioning campaign to make your company, products or services stand out to your target market.
Corporate ID development
Performance UI can develop a logo, color palette, typography, tag line and other elements to create a uniform look and feel for your company. This can be as simple as producing business cards and letterhead, or as involved as establishing a corporate identity style guidelines book to ensure consistency in all your marketing and business communications.
Collateral Material Design
How are you currently putting your name into the market? Companies often spend thousands of dollars unnecessarily. Performance UI can design everything from brochures to unique promotional pieces for your marketing campaign as is appropriate. We will develop a consistent creative concept and design for your collateral keeping everything inline with your Web site and other marketing initiatives.
Direct Marketing
We are inundated with junk mail daily. What makes you open an envelope or read postcards that come your way? We can help create compelling campaigns that get through the clutter to get customers attention. We can track responses to your campaigns through Web site hits and ad response with specific Web URLs. We can also measure response to e-mail promotions. Measuring results will help maintain and refine your marketing campaign.
Email Marketing Campaigns
Performance UI can design and create email marketing campaigns with follow up tracking analysis of these campaigns. This marketing program can include one or many email marketing campaigns per week or per month. However, excessive mailing can result in blacklisting by internet service providers which is difficult to correct (and a very lengthy process). Too many emails can result in “email fatigue” as well (i.e. recipients begin to ignore repeated emails from the same company), so it needs to be carefully monitored. We'll also ensure that your campaigns meet CAN-SPAM requirements for email marketing.